Consumers are inundated with purchase choices, online and offline. Ecommerce marketers and photographers need to employ the best tools and technologies at their disposal to hold the attention of their consumers and offer them engaging product experiences. A number of rich media solutions are available that create compelling visual content which deepen engagement, enable product discovery, and boost conversion.

One of the most effective solutions is interactive 360 degree spin (3D spin) created with automated photographic turntable solutions. The use of 3D spin trumps other solutions like online video demonstrations by offering highly
interactive and detailed product presentations that put the consumer in control. All of this can be accomplished with efficient workflow and only marginal cost increases that are more than offset by increased sales. Many product categories, especially those that require a high level of “touch” can experience increases in sales upwards of 25% using 3D spin.

In this paper, we outline various rich media technologies for showcasing products online, describe why 3D spin provides the best consumer experience, and introduce the FOBA Turna as a superior and cost effective solution.

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