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BRON IMAGING GROUP AND HASSELBLAD USA ANNOUNCE MERGER

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FOR IMMEDIATE RELEASE

CONTACT:
Steve Mann
312-245-9805 ext. 103
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BRON IMAGING GROUP AND HASSELBLAD USA ANNOUNCE
AGREEMENT TO MERGE U.S. OPERATIONS

Combined Company Will be Known as Hasselblad Bron Inc.

EDISON, N.J. (April 24, 2012) – Hasselblad USA Inc. (www.hasselbladusa.com), the U.S. distributor of Hasselblad professional camera systems and Bron Imaging Group Inc., (www.bronimaging.com), distributor of professional photographic equipment, today announced an agreement through which the two companies will merge their operations in the U.S., effective immediately, creating a combined company known as Hasselblad Bron Inc.

The combined company will leverage the strengths of two of the professional photo industry’s leading distributors, and allow the sales, marketing and customer support divisions to provide higher levels of service. The transaction will combine Hasselblad USA and Bron Imaging’s distribution channels and sales forces. Additionally, customer support, repair operations, marketing and administration will be combined into a single operation. The partnership is an expansion of an existing two-year marketing relationship between the companies, through which the companies worked closely together to develop their brands in the professional photography market.

Under terms of the merger, Hasselblad Bron Inc., will be a single entity providing support for all of the brands of the combined company.

Michael Hejtmanek, current President of Bron Imaging Group, will lead the new company as President and CEO of Hasselblad Bron, Inc.

Our goal is to provide photographers with the world’s best cameras, lighting and other photography gear,” said Hejtmanek. “Joining forces to create Hasselblad Bron Inc. allows us to create a larger customer service organization to accomplish our mission of providing an exceptional level of products and support for our highly valued customers.”

The merger will only impact the two American organizations of Bron Imaging Group U.S. and Hasselblad USA, Inc. Hasselblad AB (Sweden), Bron Elektronik AG (Switzerland) and other related suppliers will remain independent companies.

The new Hasselblad Bron Inc. will relocate to a single facility during the summer of 2012.

About Bron Imaging

Bron Imaging Group, Inc., formerly known as Sinar Bron Imaging, has been providing photographers with the world’s best photography equipment since 1980. The company is committed to the art and technology of photographic expression and strives to provide the best tools of the trade for amateur to professional photographers. Bron Imaging Group provides a full range of world-class tools such as a diverse line of lighting products reflectors and modifiers, broadcast- and cinema-quality continuous lighting systems and more. Bron Imaging is the U.S. distributor of Broncolor, Sun Sniper, California Sunbounce, Foba, Kobold, Sinar and Visatec photographic equipment. For more information, please visit www.bronimaging.com

About Hasselblad USA

Hasselblad USA Inc. is the U.S. distribution company for Hasselblad camera systems. The company is committed to marketing and supporting the Hasselblad line of cameras and scanners. The Hasselblad H Camera System and its professional lens family and unique advanced features, including True Focus and instant lens correction within the Phocus software, is the most comprehensive digital camera system of its kind available today. For more information, please visit www.hasselbladusa.com.

 
 
Pierre Bron - January 22nd, 1920 – November 5th, 2011
Pierre BronPierre Bron

January 22nd, 1920 – November 5th, 2011

It is with great sadness that we announce the peaceful death of Pierre Bron in his 92nd year.

Born in Basle (Switzerland), the second of four children, he initially trained as a forwarding agent. After his military service, mainly undertaken during the war, he was taken on by a watch-making company. Thanks to his perseverance, he personally obtained an order from the company "Optische Industrie de Oude Delft" (Holland) to process photographic lenses and was able to set up his own business. He then took on several people to assist him and was assigned to sell lenses for Alpa cameras.

In 1948 he set up Bron & Co, which was appointed as agent for various photographic cameras, exposure meters and paper, as well as for electronic flashes developed and manufactured by Dimitri Rebikoff in Lausanne (Switzerland). In 1951, the latter decided to devote himself entirely to underwater photography. He left Switzerland for Cannes (France) and handed his business over to Bron & Co.  In 1952, the production of flashes was transferred to Basle and they continued to be marketed under the name broncolor. In 1958, the two brothers Pierre and Joseph Bron established Bron Elektronik AG, specializing in the development and manufacture of studio flashes in Allschwil, close to Basle. Thereafter, Joseph took over the distribution company and Pierre occupied himself solely with research, production and marketing of the equipment, actively assisted by his wife Martha. Thanks to his social skills, his great listening ability and above all his powers of persuasion, he developed the business, rapidly increasing the distribution network in Europe and throughout the world. He always managed to surround himself with capable people, who were completely dedicated and able to assist him in his work. His children, Michel and Jacques, subsequently became shareholders of the company, his younger son having already worked for the company since 1980.In 1990, at the age of 70, he handed over responsibility for the company to Jacques, assisted by his nephew, Claude Bron, and by Hans-Peter Hauser. He then devoted himself to writing the book "The Photographic Flash – A concise illustrated history" necessitating research into the origins of photographic flash lighting and taking him and his wife to various countries. He also took full advantage of his chalet in the Valais Alps, often went hiking and skied until the age of 79. He particularly enjoyed the company of his children, and especially his five grandchildren.

By sheer strength of will he quickly recovered from health problems in 2002. He spent the last four years of his life peacefully in an old people’s home in Lausanne, enjoying beautiful views over Lake Geneva and the mountains that he loved so much.

Everyone who knew him remembers his genial and benevolent nature, his interest in everything and above all his great sense of humor. He always managed, by hard work and perseverance, to achieve the goals he set himself. He leaves behind a well-established company, products known throughout the world and appreciated by those who use them. His life has been a full and interesting one.

Michel and Jacques Bron
 
Whitepaper: eMarketers/ eMerchadisers - Grow Sales with 360 Degree Spin Imaging

 

Consumers are inundated with purchase choices, online and offline. Ecommerce marketers and photographers need to employ the best tools and technologies at their disposal to hold the attention of their consumers and offer them engaging product experiences. A number of rich media solutions are available that create compelling visual content which deepen engagement, enable product discovery, and boost conversion.


One of the most effective solutions is interactive 360 degree spin (3D spin) created with automated photographic turntable solutions. The use of 3D spin trumps other solutions like online video demonstrations by offering highly
interactive and detailed product presentations that put the consumer in control. All of this can be accomplished with efficient workflow and only marginal cost increases that are more than offset by increased sales. Many product categories, especially those that require a high level of “touch” can experience increases in sales upwards of 25% using 3D spin.


In this paper, we outline various rich media technologies for showcasing products online, describe why 3D spin provides the best consumer experience, and introduce the FOBA Turna as a superior and cost effective solution.


Click Here to Download the Whitepaper

 

 

 
 
Sinar eShutter App on iTunes

The Sinar eShutter Controll er app for iPhone, iPod Touch, and iPad is now available as a FREE download from the Apple iTunes Store.

 

The Sinar eShutter Remote is the comfortable remote control for the Sinar eShutter system. It replicates all actions, that are possible with the desktop applications Sinar eShutter Control for Mac and Sinar eShutter Control for Windows.

These desktop applications can be downloaded from the Sinar Photography AG homepage (http://www.sinar.ch/en/downloads).

Setup and instructions are included in the download package of the desktop application.

 

 

 

 

 
 
Shoot NYC - This Years's Definitive Event for Professional Photographers

 

Click here for the Shoot-NYC event homepage

Event Description:
Shoot-NYC is an exciting and informative forum hosted by photographic industry leaders Hasselblad and Broncolor. This event features live interactive shooting sets incorporating the latest photographic technology on the market today. In addition, there is a schedule of educational seminars covering a wide variety of subjects that affect the business of today’s professional photographer.

Attend Shoot-NYC and learn how professional photographers are harnessing and integrating the power of today’s most advanced professional photographic tools and education into their business. In addition, take a tour of the Hasselblad Masters exhibition, which will make its 2011 U.S. debut at Shoot-NYC!

 

Who should Attend:
This event is ideal for professional photographers, photo assistants, advanced students or any imaging professional that would like to learn about the latest cutting edge products and techniques being used in the professional digital image capture market in a hands-on and seminar based forum.

 

What You Will See:
Attendees will learn by experiencing a series of live photo shoots. The live photo shoots will feature several disciplines including: fashion, still life and art reproduction sets. In addition, the Shoot-NYC educational seminars will include lectures on topics pertaining to the business of today’s professional photographers.

 

Event Location and Dates:

Oct 27 - 28, 2011

The Terminal Building
11th Ave and W 28th St
New York City

 

Click here for the Shoot-NYC event homepage
 
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